Success Story
Etz HaOren — From Excel Chaos to a 3-Minute Morning
How a furniture workshop in Rehovot went from manual management to full automation — and what it did for their business.
Etz HaOren
Furniture Manufacturing & Delivery · Rehovot
60%
Management Time Reduced
95%
Delivery Accuracy
₪3,000+
Monthly Savings
The Challenge
2-3 hours every morning planning routes with Excel and paper maps
Sales reps couldn't give delivery dates during sales calls
Zero visibility on driver locations and delivery status
No customer history — every order started from scratch
The Solution
Delivery management with automatic route optimization
Driver app with offline support and PIN login
Automatic SMS to customer when driver is on the way
Weekly business insights with AI agents
How We Built It
Mapping & Planning
Understood workflows, identified bottlenecks, and built a plan.
System Setup
Configured deliveries, inventory, drivers and routes. Full Hebrew from day one.
Driver Onboarding
15-minute training for drivers. PIN login, one-button confirmation.
Optimization + AI
Activated business intelligence agents, calibrated insights, and refined processes.
The Numbers Speak
273+
Orders Processed
56
Routes Completed
20
Active Drivers
1,114
Business Intelligence Events
“Ottomatt changed our business. Today I know exactly what's happening at every moment — without opening Excel, without calling drivers, without telling customers 'I'll get back to you'. Everything just works.”
Owner, Etz HaOren
Furniture Manufacturing & Delivery · Rehovot
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